Duration- 2 years
Eligibility – BFA Applied Art
Fee- 36200/-
M.F.A. Ist Sem (APPLIED ARTS)
brush
PRACTICAL
VISUALIZATION & CAMPAIGN PLANNING
New campaign/ assignment – it will continue in next semester, minimum of 10 works (for different mediums). Purpose and media should be in relation with campaign. Full-fledged advertising campaign for an established / non-established product. Study of copy matter, study measuring and setting the copy for visual layouts. Photography for visuals knowledge. Typographical visual knowledge with space division. Knowledge of different advertising, media and mediums. Preparing a complete advertising campaign for an entirely new product to be introduced in a specific market. Campaign should be social, institutional, commercial (durable and non durable products).
EXHIBITION & VIVA
Displaying their assignment and explaining the work.
SEMINAR
The students will give a power point presentation explaining the new techniques followed in the allied field of advertising.
ILLUSTRATION / ADVERTISING CAMPAIGN PLANNING
New assignment – it will continue in next semester. Figure composition. Story illustration. Period compositions. Single and multi figure composition for advertising in line and color. Adaptation of different style and techniques of painting and illustration. Ancient and modern illustration, Indian and western. Advertising illustration – expression based illustration with understanding of techniques for story board for TV commercials, feature films and documentaries. Topic should be social, institutional, commercial (durable and non durable products).
Book illustration – story illustration for children and commercial books, industrial illustration – studies and composition of industrial plants and establishments’ in different media and techniques. Developing an individual style and techniques of illustration.
THEORY
HISTORY OF ART
HISTORY OF ADVERTISING
M.F.A. IInd Sem (APPLIED ARTS)
brush
PRACTICAL
VISUALIZATION & CAMPAIGN PLANNING
New campaign/ assignment – it will continue in next semester, minimum of 10 works (for different mediums). Purpose and media should be in relation with campaign. Full-fledged advertising campaign for an established / non-established product. Study of copy matter, study measuring and setting the copy for visual layouts. Photography for visuals knowledge. Typographical visual knowledge with space division. Knowledge of different advertising, media and mediums. Preparing a complete advertising campaign for an entirely new product to be introduced in a specific market. Campaign should be social, institutional, commercial (durable and non durable products).
EXHIBITION & VIVA
Displaying their assignment and explaining the work.
SEMINAR
The students will give a power point presentation explaining the new techniques followed in the allied field of advertising.
ILLUSTRATION / ADVERTISING CAMPAIGN PLANNING
New assignment – it will continue in next semester. Figure composition. Story illustration. Period compositions. Single and multi figure composition for advertising in line and color. Adaptation of different style and techniques of painting and illustration. Ancient and modern illustration, Indian and western. Advertising illustration – expression based illustration with understanding of techniques for story board for TV commercials, feature films and documentaries. Topic should be social, institutional, commercial (durable and non durable products).
Book illustration – story illustration for children and commercial books, industrial illustration – studies and composition of industrial plants and establishments’ in different media and techniques. Developing an individual style and techniques of illustration.
THEORY
HISTORY OF ART
HISTORY OF ADVERTISING
M.F.A. IIIrd Sem (APPLIED ARTS)
brush
PRACTICAL
VISUALIZATION & CAMPAIGN PLANNING
New campaign/ assignment – it will continue in next semester, minimum of 10 works (for different mediums). Purpose and media should be in relation with campaign. Full-fledged advertising campaign for an established / non-established product. Study of copy matter, study measuring and setting the copy for visual layouts. Photography for visuals knowledge. Typographical visual knowledge with space division. Knowledge of different advertising, media and mediums. Preparing a complete advertising campaign for an entirely new product to be introduced in a specific market. Campaign should be social, institutional, commercial (durable and non durable products).
EXHIBITION & VIVA
Displaying their assignment and explaining the work.
SEMINAR
The students will give a power point presentation explaining the new techniques followed in the allied field of advertising.
ILLUSTRATION / ADVERTISING CAMPAIGN PLANNING
New assignment – it will continue in next semester. Figure composition. Story illustration. Period compositions. Single and multi figure composition for advertising in line and color. Adaptation of different style and techniques of painting and illustration. Ancient and modern illustration, Indian and western. Advertising illustration – expression based illustration with understanding of techniques for story board for TV commercials, feature films and documentaries. Topic should be social, institutional, commercial (durable and non durable products).
Book illustration – story illustration for children and commercial books, industrial illustration – studies and composition of industrial plants and establishments’ in different media and techniques. Developing an individual style and techniques of illustration
THEORY
HISTORY OF ART
HISTORY OF ADVERTISING
M.F.A. IVth Sem (APPLIED ARTS)
brush
PRACTICAL
VISUALIZATION & CAMPAIGN PLANNING
New campaign/ assignment – minimum of 10 works (for different mediums). Purpose and media should be in relation with campaign. Full-fledged advertising campaign for an established / non-established product. Study of copy matter, study measuring and setting the copy for visual layouts. Photography for visuals knowledge. Typographical visual knowledge with space division. Knowledge of different advertising, media and mediums. Preparing a complete advertising campaign for an entirely new product to be introduced in a specific market. Campaign should be social, institutional, commercial (durable and non durable products).
DISSERTATION & VIVA
The students will give a power point presentation explaining the new techniques followed in the allied field of advertising. They will submit dissertation of minimum 150 – 200 pages in 02 copies on the choosen subject as suggested by the internal.
ILLUSTRATION / ADVERTISING CAMPAIGN PLANNING
New assignment – Figure composition. Story illustration. Periodcompositions. Single and multi figure composition for advertising in line and color. Adaptation of different style and techniques of painting and illustration. Ancient and modern illustration, Indian and western. Advertising illustration – expression based illustration with understanding of techniques for story board for TV commercials, feature films and documentaries. Topic should be social, institutional, commercial (durable and non durable products).
Book illustration – story illustration for children and commercial books, industrial illustration – studies and composition of industrial plants and establishments’ in different media and techniques. Developing an individual style and techniques of illustration.
EXHIBITION & VIVA
Displaying their assignment and explaining the work.
THEORY
HISTORY OF ART
HISTORY OF ADVERTISING
- Advertising Companies
- Publishing Houses
- Printmaking
- Animation Industry
- Digital Media
- Art Studios
- Media and Public Relations
- IT Companies
- Manufacturers / Product Design
- Fashion Houses
- Photography
- Government Sector
- Schools / Colleges / Universities / Academic Institutes
